Flight to Value is No Marketing Hype

I know there will be plenty of you out there who will think I’m writing about this again because I work at a credit union. Well, yes, I do work here. But I do whole-heartedly believe that our driving motivation is to help people’s financial well-being, even when it means the credit union will potentially make little or no income.

On a previous blog I mentioned how consumers have started realizing that credit unions in general are safe havens compared to the turmoil many bigger banks have experienced. Now, the focus is shifting to how credit unions (along with some community banks) really do provide better value compared to big banks. This is nothing new, but it’s finally getting the press we deserve. For example, just this week, USA Today personal finance writer Sandra Block highlighted this point in her Your Money column.

Long story short, credit unions are a good alternative for consumers fed up with excessive bank fees. The article also provides an Easy-as-1-2-3 approach to switching your accounts. Here’s our version of how to switch.

Seriously, if you’re paying fees on your checking account and other related services at a bank, have you ever tallied up what that adds up to in a year’s time? I promise, I’m asking because I’m really wondering why you’d stay there and keep paying when you have other options. Use your credit union and keep more of your money!